Expert in Luxury Marketing & Consumer Biosphere

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About Us

Svetlana Buerakova, a CEO and a Founder of Synergy Marketing Consulting Ltd. is a strategic marketing and business development executive with over 20 years of industry experience in marketing luxury goods, real estate, retail brands, furniture and home decor worldwide chains.

A proven history of success directing all aspects of strategic marketing campaigns, allowed Svetlana to lead multinational businesses establishing successful marketing and sales in new markets in Russia, USA, UK, Qatar and Turkey.

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Director & Founder
Svetlana Buerakova

COO & HR
Scott Hoare

Ensure compliance with company policies, legal standards, and regulatory frameworks. Managing recruitment, selection, and onboarding processes. Develop and implement HR policies, procedures, and compliance with labor law.

Brand Manager
Maria Kolchina

Responsible for building, developing, and managing brand strategies, ensuring consistent communication across all channels, and driving growth through innovative marketing initiatives.

SERVICES

We provide clients with creative idea for brand or service presentation, generating the concept and completing with full-scale implementation and execution. Marketing and sales strategies include value-added collaborations with artists, galleries, professional speakers and other cross-marketing activities.

Marketing Consulting
Brand Development
Pricing Strategy
Public Relations
Event Coordination
Content Marketing
Digital Marketing
Market Research
Performance Marketing
Consumer Events

products

Unlock tomorrow: discover the Synergy Consumer Preferences Report

Synergy prepared an in-depth Marketing Report analysing preferences, aspirations, psychographics and shopping habits among Millennials, Gen Z, Gen Alpha, and gender-neutral target audiences towards luxury goods.

Short Version

£1,200 REQUEST

Full Version

£2,500 REQUEST

PROJECTS

That's Living

Strategic marketing, business development campaigns and activations for large scale luxury retail stores chain: Caracole (USA), Lladro (Italy), Theodore Alexander (USA), Bernhardt, Eicholtz (Germany), Maya Paris, Ambiance, Eclipse, luxury porcelain and decor from various luxury brands, elevated with exposition of pop-artist Helmut Koller (USA).

Development and implementation of fully integrated digital and offline marketing campaigns targeted to brand awareness, traffic and sales leads generation. Events, content and strategic planning, business development.

Strategic marketing, business development campaigns and activations for large scale luxury retail stores chain: Caracole (USA), Lladro (Italy), Theodore Alexander (USA), Bernhardt, Eicholtz (Germany), Maya Paris, Ambiance, Eclipse, luxury porcelain and decor from various luxury brands, elevated with exposition of pop-artist Helmut Koller (USA).

Development and implementation of fully integrated digital and offline marketing campaigns targeted to brand awareness, traffic and sales leads generation. Events, content and strategic planning, business development.

Crate and Barrel

Furniture and home decor franchise from USA. Setting up a chain of offline retail mega stores in prime locations of Turkey and Russia. 
Strategic marketing and business development implementation: PR, Digital, Web, SMM, design & artwork, store signage, supply & production of all packaging materials, ATL & BTL campaigns, TV, radio commercials, B2B project sales, loyalty programs, sales analysis.

Furniture and home decor franchise from USA. Setting up a chain of offline retail mega stores in prime locations of Turkey and Russia. 
Strategic marketing and business development implementation: PR, Digital, Web, SMM, design & artwork, store signage, supply & production of all packaging materials, ATL & BTL campaigns, TV, radio commercials, B2B project sales, loyalty programs, sales analysis.

Rublyovo-
Arkhangelskoye,
Intermark-Savills

Marketing and business development, design & construction. Sales generation. MIPIM, MAPIC, International expos exhibition with booth, generating brand awareness and waiting lists of buyers. Rublyovo-Arkhangelskoye is a large-scale development project located in the western part of Moscow, Russia. It aims to create a modern, comfortable residential and business area with a focus on high-quality urban living, green spaces, and innovative infrastructure, designed by Zaha Hadid architects.

Marketing and business development, design & construction. Sales generation. MIPIM, MAPIC, International expos exhibition with booth, generating brand awareness and waiting lists of buyers. Rublyovo-Arkhangelskoye is a large-scale development project located in the western part of Moscow, Russia. It aims to create a modern, comfortable residential and business area with a focus on high-quality urban living, green spaces, and innovative infrastructure, designed by Zaha Hadid architects.

FASHION CONSULTING & SERVICES

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Svetlana has a strong passion for fashion and brand history. She has worked with high-end luxury brands on consumer activations, presenting their history and iconic pieces through public talks and collaborations. Fascinated by the variety of designs and the great stories of creators, Svetlana has turned her passion for fashion into a driving force that she integrates into all areas of marketing. She has also created a fashion studio where she invites clients to exclusive sneak peeks of new designers’ collections and collaborations, offers wardrobe insights, colour coding, and styling advice, and regularly conducts personal styling sessions.

contact

Legal Address

411 Oxford Street, Office 1.01, London W1C 2PE, UK

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All rights reserved